![]() However, for true success, it's not enough to just focus on creating maximum value for customers. A McKinsey study shows that customer experience leaders increase company revenues by 10%-15%, have higher customer satisfaction scores, reduce service costs by 10%-20% and increase employee satisfaction. According to a Dimension Data study, 84% of companies have increased their revenue by adopting a customer-centered approach. ![]() The key to success for today's entrepreneurs is the internal mindset and approach to making the business customer-centered. By creating positive customer experiences, companies can win the competition and generate sales, even without a sales department. To succeed in the experience economy, a company must move beyond sales and put the customers' interests, needs and experience at the forefront. This is where the company has its primary focus. Sales often become the main goal and value of the company. The problem is that the traditional understanding of design limits what a business can do and doesn't help it grow.Ī business' typical main challenge at the beginning of its development is sales. In the digital world and the coming metaverse, I believe design is the primary tool for creating value.
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